Ferrero UK has lined up a flurry of seasonal promotion totting up to £6m ($9.6m) that it says puts it in second spot for food media spend this year, just behind Coca Cola.Its seasonal campaign includes presence at the London food show Taste of Christmas this week, with live demonstrations on how Ferrero pralines are made, as well as a partnership with the London Wine Academy to promote the chocolate in combination with fine wines.
