Fresh Del Monte Produce, a US-based producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts, is to launch a new range of fruit-based drinks from The Gerber Juice Company - Del Monte Occasions - targeted at adults in the UK.
Developed for consumers looking to cut down alcohol consumption, Del Monte Occasions can be served with ice or blended with alcohol for easy to mix special drinks.
The company said that the new drinks range, priced at £1.99, is inspired by Pineapple Mojito, Spicy Tomato, Fruit Cup and a new blend named Orchard Zest.
Del Monte UK commercial director Tony Gill said: "The new Occasions juice range provides non-drinkers with something a bit more special than standard soft drinks. The product is so versatile that it can also be served with alcohol, making it ideal as an easy to make cocktail or high ball."
Del Monte Occasions will be introduced in supermarkets beginning with Tesco in January 2013. The company plans to expand Del Monte Occasions with seasonally inspired flavors next year.
Gerber is a UK-based operator in the fruit juice market.
