UK-based energy drink company Aptitude Life plans to launch Shag by Aptitude drink for health conscious, young adult consumers.
Formulated with the mood and vitality enhancing herbs milk thistle, panax ginseng, ginkgo biloba and rhodiola rosea, Shag by Aptitude is targeted at the active lifestyles of the 16-30 year old market segment.
Extracted from the gingko tree native to Southeast Asia, gingko biloba is believed to not only enhance memory and concentration, but also to possess aphrodisiac properties.
Found in the Mediterranean regions of Europe, the milk thistle plant has been found to contain the active ingredient silymarin, which helps the liver process toxins efficiently.
Rhodiola rosea, a perennial plant found throughout the colder northern regions of the world, is said to have mood enhancing properties.
Panax ginseng, extracted from the fleshy root of the panax ginseng plant, is believed to possess stimulating properties.
