Beer, wine and spirits have long played a part in the American food and beverage scene. As we enter a new year, Technomic has identified the Top 10 adult beverage trends for 2013.
Major developments influencing adult beverage trends in 2013 are sweet wines like Moscota, including a range of sweet and medium red blends.
Beer is expected to be seen in high-end restaurants, used to enhance the dining experience, as well as the increasing popularity of ciders, due to food-friendly flavor profiles and increased distribution and marketing support.
Unexpected flavors are on trend, from confectionery flavors in vodkas to Canadian whiskey's growing appeal to the younger adult and women demographics.
Insights reveal that in 2013, adult beverage retailing will take an upscale turn to a "bottle shop" concept, mixers are as important to mixed drinks as the actual alcohol content, cocktails and spirits on tap in bars and restaurants are growing in popularity and both outdoor and indoor beer gardens are expected to be booming.
And in a time where everything is going digital, its no surprise that digital menus for wines, beers and spirits will continue to grow in popularity in 2013.
