Core Tip: Two of India's biggest food companies are preparing to extend their battle into the lucrative, albeit relatively new, breakfast oats category this year.
According to reports, both Hindustan Unilever (HUL) and Nestlé anticipate the launch of oats under their Knorr and Maggi brands respectively into a market already worth Rs200cr (US$36.8m). However, both companies so far have refused to confirm their intentions.