At this year's Fruit Logistica, El Ciruelo will be presenting new seedless grape varieties available for this season. These varieties will allow extending the availability of seedless red grapes until the end of November and white, also seedless, until late October with varieties such as allison, scarlotta, magenta and timpco for red grapes and the new varieties of Itum for the white ones.
Another innovation that the company will announce in this international exhibition is their new brand, Frut @ express. A new product line where, ready to eat, no preservatives added, washed IV Gama grapes stand out.
In the words of Cristina Gutierrez: "This is a selection of the best seedless grapes, both white and red, with a new sales format that ensures higher quality, a better consumption and distribution throughout the 12 months of the year." For this line, El Ciruelo has patented a heat-sealing within a protective atmosphere packaging system, which comes in 250gr tubs and pairs of 120gr tubs of grapes, that allows the product to have a longer lifespan. This new format seedless grape was present last December in the city of Salamanca in the popular New Year's University with a major impact on various national media such as RTVE.
After confirming consumer interest, El Ciruelo Group, as part of its strategy of continuous innovation and growth, has arranged numerous visits to customers and distributors who have already shown an interest in the marketing of this new product.
