“For many, kosher certification plays an important role in how they choose the right brands for their families,” said Charles Torrey, vice president of marketing for Minute Maid, in a statement. “Having the OU ‘stamp of approval’ for so many Minute Maid orange juice choices is welcomed news for juice drinkers who follow the OU kosher diet.”More than a dozen chilled Minute Maid orange juice varieties — including the brand’s newest not-from-concentrate offering, Minute Maid Pure Squeezed — will feature the OU symbol on the packaging. Under the Simply brand, which includes 16 varieties of not-from-concentrate juices and juice drinks, all drinks have been certified kosher by the OU and will carry the OU mark on the packaging.
“Simply has always been committed to quality, and our partnership with the OU is another example of that commitment,” said Allison Higbie, group director of marketing for Simply, in a statement. “We received valuable support from the Orthodox Union as they guided us through the certification process, and we look forward to building a long-term relationship.”
In addition to the products receiving OU certification, several Minute Maid and Simply products also have been certified OU Kosher for Passover. This includes Minute Maid Pure Squeezed 100% Orange Juice in the No Pulp and Some Pulp varieties as well as Simply Orange Pulp Free and Simply Orange High Pulp varieties.
The rollout of packaging with the OU designation for Minute Maid and Simply has already begun and will continue throughout the next several months.
