Global fast food chain McDonald’s has reported a 1.5% drop in its global comparable sales for the month of February 2013, as compared to the corresponding month in 2012.
This is the restaurant chain's second straight decline in monthly comparable sales, following the 1.9% drop in January 2013.
In the US and Europe regions, February comparable sales declined by 3.3% and 0.5% respectively while the Asia/Pacific, Middle East and Africa (APMEA) regions reported a 1.6% decline.
"Europe's priority remains building guest traffic by focusing on unique premium menu offerings, compelling value and the expansion of Europe's breakfast and restaurant operating hours," said the company in a statement.
McDonald's president and chief executive officer Don Thompson said that the February's results reflect difficult prior year comparisons; however, the company remains confident in the fundamental strength of its business.
"We have the operating experience to manage through the current challenging environment and the right strategies in place to grow the business for the long term," Thompson added.
The global fast food chain currently operates more than 34,000 outlets across 119 countries, serving over 69 million consumers each day.
