Pernod Ricard USA has selected Major Brands, a Missouri-based distributor of premium beer, wine, spirits and non-alcoholic beverages, to distribute its full line of wine and spirits brands in Missouri, US.
Effective from 1 May 2013, Major Brands will take over the Missouri distribution rights from Glazer's, which will continue to distribute Pernod Ricard portfolio in Arkansas and Kansas.
Pernod Ricard USA CEO and president Bryan Fry said the company selected Major Brands because of its local market expertise and planning and execution skills.
"We are very pleased to be able to achieve our goal to consolidate the distribution of our premium portfolio into one wholesaler in Missouri, as this move will further strengthen our powerful Route to Market in that state," Fry added.
Major Brands chairman and CEO Susan McCollum said the distribution deal shows Pernod's confidence in the company to deliver successful results in the Missouri.
