Pernod Ricard is set to add a new ultra-premium barrel-rested gin - Burrough’s Reserve - under its Beefeater gin portfolio.
Produced by Beefeater master distiller Desmond Payne, the gin is produced in a small 19th century copper still and aged in Jean de Lillet oak barrels. The gin is bottled at 43% ABV.
The company produced the gin in small batches of 900l each, where each bottle will hold a batch and bottle number.
Payne told Drinks International that he was looking for the right cask to rest the gin.
"I felt that the use of Jean de Lillet casks and Still Number 12 would introduce a new character to the gin, elevating it to a place that had not been explored before," Payne added.
"I expect Burrough's Reserve to appeal to free thinking individuals who enjoy challenging convention and exploring new sensory experiences with gin."
Beefeater Burrough's Reserve will be first available for sale in Spain in June 2013, then in the UK in late June and then in the US in October 2013. It will be sold for €70 per 700ml bottle.
The company will support the launch of the gin with a range of marketing initiatives.
