Praim has entered into an agreement to create and distribute a line of all-natural chocolate bars featuring 'Where's Waldo?'.
Under the deal, Praim will introduce four limited edition collectible designs that include two 'everyday' and two 'holiday' SKUs.
All chocolate bars will be milk chocolate, 3.5oz., kosher and all-natural and will be priced between $1.99 and $2.49.
The packaging will feature Where's Waldo? scenes including 'Land of Waldos,'and 'Cake Factory', which allows consumers to enjoy the chocolate while also searching for Waldo.
Praim CEO Paul Pruett said, "Where's Waldo? is the perfect complement to our product line, further positioning PRAIM Group as a one-stop shop for designer chocolate."
Praim Group, established in 2006, is a solution provider for food and confections related consumer brands. The company lends its expertise to its brand partners in the fields of co-manufacturing, sales, marketing, logistics, merchandising, graphic design, accounting & finance, and public relations.
