n Ice Cream Group has signed a new licensing deal with Warner Bros. Consumer Products to launch a range of Scooby Doo premium hand held ice creams.The 95ml products which show the famous character (the No.1 kids franchise in the Home Entertainment market) on the packaging, will be produced using Beechdean’s newly acquired lolly machine and is launching with a three strong range.
The new range includes; Chocolate Scooby Snack, Honeycomb Scooby Snack, White chocolate and Strawberry Scooby Snack.
Andrew Howard, MD, Beechdean Ice Cream Group said:
“We are delighted to add to our portfolio of licensed products with such a strong character.
“Scooby is on TV 16 times a day in the UK and is loved by a core audience of 4-15 year olds but is also remembered and loved by their parents.
“The product itself will challenge Magnum and Feasts as an enjoyable, high quality eat and is also competitively priced.”
The Scooby range is expected to hit the market in the second quarter of 2014 and will benefit from a marketing campaign as part of Beechdean’s on-going investment in its brands.
