The Woolworths Liquor Group, an Australian liquor retailer, has agreed to abide by the Alcohol Beverages Advertising Code (ABAC).
The company is the first retailer to join the initiative aimed at banning adverts that contribute to the excess alcohol consumption and underage drinking.
Woolworths Liquor Group director Brad Banducci stated that the company is pleased to join this initiative that is formulated to cut down harms driven by excessive alcohol drinking alongside marketing, promotion, naming and packaging of alcohol.
"Becoming an ABAC signatory formalises our existing commitment to abide by the ABAC adjudication process and will ensure our exclusive brand products are pre-vetted for compliance with the Code," added Banducci.
"We are also committed to working with the industry and government as the Code extends further into social media and in determining how the evolution of retail price advertising is recognised in the Code."
The liquor retailer, which offers retail brands such as Dan Murphy's, Beer Wine Spirits (BWS), Cellarmasters and Langtons, is already involved in harm reduction programs such as ID25, Don't Buy It For Them and Buying Charter.
