Russian Standard Company (RSC), the maker of Russian Standard Vodka brand, has signed a new distribution deal with Borco-Marken-Import (Borco) of Hamburg, Germany to distribute and market its brand in Germany and Austria.
Borco will replace Gruppo Campari as the sole distributor of Russian Standard Vodka brand and will start the distribution from 1 September 2013.
The family-owned business already distributes vodka brands such as Green Mark and Parliament of Central European Distribution Corporation (CEDC), which was purchased by RSC on 5 June 2013.
RSC said its flagship vodka is enjoying successful run in the German off-trade channel and in the cash & carry channel.
According to the company, in 2013, it will invest heavily on the brand, including a multi-million euro brand building campaign, advertising in December and other marketing initiative in both on- and off-trade.
Borco CEO Jutta Matthiesen was quoted by Drinks International as saying that Russian Standard is one of the true big brands of the 21st century.
"My team and I look forward to this exciting challenge and wish to thank Russian Standard's founder and chairman Roustam Tariko for his trust and confidence," Matthiesen added.
