Allan Scott Family Winemakers, a New Zealand-based family-owned and operated vineyard and winery group, has signed a multi-million dollar worth deal to export its wines to China.
Under the deal, the winery will ship more than 200,000 bottles of wines to China within its first year of contract itself.
Allan Scott Family Winemakers managing director Allan Scott said the initial shipment will include the company's sauvignon blanc chardonnay, pinot noir and method traditionnelle.
"In the past, China has shown more interest in red varietals so we are very excited to see how receptive they are to our New Zealand white wines, which are highly regarded globally," Scott added.
In 1975, Allan and his wife Catherine had purchased a block of land in Marlborough and planted their first vineyard.
Over the next 20 years, the winery has evolved to stay ahead of the changing demands from the market.
Scott said it was the familial aspect of the brand and owning of own vineyard and winery that helped it achieve cut-through in the competitive Chinese market.
"This shows we are able to maintain a high degree of quality from the growing of the grapes on our vines and the harvesting to the bottling and marketing of our wines," he added.
"We found that it was important to Chinese retailers and distributors that there was a clearly visible supply chain, with credible individuals prepared to put their name to the brand."
