VuQo Premium Vodka, the world’s first premium vodka distilled from coconut nectar, announced today that they have recently expanded their agreement with Playboy Enterprises for Playboy Spirits.
Earlier this year, the Philippines-based company signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific.
The new deal now covers a super-premium line of spirits that includes vodka, tequila, and gin; which will all be available globally. Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.
“The Playboy brand enjoys 97% unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years. We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits," says VuQo Inc. Founder and CEO Rich Cabael.
Playboy Spirits is a reflection of the brand’s authentic connection to luxury, indulgence, and nightlife. Playboy’s current portfolio exudes everything a lifestyle brand demands, therefore making Playboy Spirits a natural addition to the brand name.
"From the premium spirits featured in Playboy Magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner," said Matt Nordby of Playboy Enterprises. "We are confident Playboy's brand power combined with VuQo's superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners."
Financial terms of the agreement were not disclosed.
