Dairy Queen system, owned by American Dairy Queen, has introduced new Tripleberry Brownie, which will be available as the featured Blizzard of August 2013.
The new Tripleberry Brownie Blizzard Treat is a combination of creamy DQ vanilla soft serve mixed with choco chunks, Tripleberry fruit mix that features strawberry, raspberry and blackberry purée, and chewy brownie pieces.
Commenting on the launch American Dairy Queen Marketing executive vice president Barry Westrum said that the flavor profile and texture of the new Tripleberry Brownie Blizzard Treat will make it special.
"It's an unusual, unique blend of textures and an explosion of flavors that our fans crave, as well as the perfect answer to the dog days of summer," added Westrum.
Dairy Queen system uses various blends of chocolates, fruits, cookies, nuts and candies with DQ soft serve to create the signature Blizzard Treat.
Apart from the new Tripleberry Brownie Blizzard Treat, Dairy Queen also offers DQ Cakes.
