Sparkling Drink Systems International (SDS), the Drinking Experience Company specializing in beverages and at-home carbonation products, is proud to announce that it has partnered with with bobble and West Bend to introduce a range of on-the-go beverage solutions and at-home carbonation appliances under the Viberation brand.
Sparkling Drink Systems' Viberation line is a range of appliances and portable beverage products which use a patented powered technology to deliver fizz, flavor and functional benefits all in one capsule, in just two easy steps (insert capsule and push to pierce) and with no CO2 cylinder! With Viberation, SDS has created a brand new proposition which merges the traditional soft drink category with the high-growth water enhancer and flavored & functional water segments, ultimately providing a healthier, customizable and portable solution for consumers.
The line is a movement away from the high sugar/artificial sweetened soda's and juices that have previously saturated the market and meets the growing market demand for healthier, naturally sweetened beverages.
The line's single serve capsule approach, which allows consumers to create a wide range of fresh, sparkling and still beverages at home and on- the-go quickly, easily and consistently presents a huge opportunity in the beverage category as well as the traditional at-home carbonation category; SDS is therefore targeting Viberation at both segments.
Chief Marketing Officer, Lauren Swarbrick explains "The SDS one-pod solution has the technology in the capsule, not the delivery system; it is therefore not limited to use only with counter-top appliances."
SDS's partnership with bobble, a leader in the rapidly growing reusable, self-filtering water bottle category, will allow consumers to filter, sparkle and flavor single serve bottles of free tap water on-the-go.
"By combining innovation, fizz, flavor, and functional benefits with fashion and purpose plus the promise of quality water, Viberation by bobble will create excitement on the shelf and provide consumers with a brand new on-the-go beverage solution" adds Swarbrick.
The beverage line, will be available from October 2014 and will include a starter pack which contains a bobble bottle, a soft touch bottle adapter, a cooling stick and 4 flavor capsules priced at $29.99. While working seamlessly with the bobble bottle, the Viberation adapter also fits any 28mm reusable bottle, making it a versatile and valuable retail addition to the reusable beverage shelf.
An adapter pack will therefore also be available ($14.99) for consumers who already have a reusable bottle and want to start using it to create fresh beverages on-the-go.
Capturing the at-home market, SDS's partnership with West Bend will produce a range of appliances for Viberation. "A well-know and respected household name, the West Bend brand offers our customers reassurance about the quality of our appliances and is therefore the perfect partner for SDS" states Swarbrick.
The SDS appliances brand West Bend Viberation will provide consumers with cutting edge technology and innovation under a brand name that they know and trust. Available starting October 2014, the West Bend Viberation appliance range will launch with 3 appliances, with the remaining 3 launching in the first quarter of 2015. Price points will range from $39.99 to $99.99.
Sparkling Drink Systems Viberation line will also include a varied assortment of single-serve capsules for use with both the appliance and beverage ranges. With over 20 flavors ready for market, Viberation will initially launch with 4 taster packs; Cola Sensation, Happy Lemon, Electric Orange and Life Booster Energy.
The flavors will retail at $3.49 ($4.99 for Life Booster Energy) for a pack of 6 which makes 3L (8.5 x 12oz servings) of beverage. The capsules are not only small, maximizing shelf space at retail, but have undergone numerous global taste tests to optimize the consumer drinking experience. They also contain functional benefits and have less than 1/3 the calories of their branded alternatives.
As well as developing their own unique flavors, SDS is currently in talks with a range of beverage companies to license a portfolio of famous and well loved brands whose drinks will be co-developed exclusively for Viberation.
