The C&C Group, an Ireland-based manufacturer, marketer and distributor of alcoholic drinks, has introduced a new trading division - International Wine Services (IWS) - to manage and market its On Trade wine portfolio - Oliver & Greg's range.
The company has acquired the rights to market and sell this brand, as part of a portfolio of wine and spirit brands to support their multi-beverage proposition, in 2013. IWS will lead the brand exclusively in the on-trade market.
IWS will supply the full range, including Oliver & Greg's either direct to existing Tennent's customers in Scotland and Northern Ireland, or via partner wholesalers in England, Scotland and Wales.
Besides the brand, IWS's portfolio also includes eight selected worldwide wine brands including Trulli Pinot Grigio from Italy and Moondarra Australian Chardonnay.
IWS commercial director Shaun Goode said that the customers are looking for a wine range that suits them.
"By offering a respected branded range covering all the popular varietals and with the option for single serve sizes too, we can really make it very easy. A customer can be reassured that they will have something to suit everyone and that it will also be affordable," Goode added.
