Diageo and its CIROC vodka brand’s brand ambassador Sean 'Diddy' Combs have unveiled a new vodka, CIROC Amaretto.
The cherry-almond flavor infused vodka offers a touch of vanilla and silky-smooth finish.
CIROC Amaretto vodka can be used to make variety of cocktails. Simple mixers like cola, pineapple juice and orange juice, and complex mixers like champagne, white Creme de Cacao, bourbon or espresso can be added to CIROC Amaretto vodka to make cocktails.
The vodka is used to produce cocktails like CIROC Amaretto & Cola, CIROC Harlem Sour and The CIROC Speakeasy.
Having started the distribution of the vodka in July 2013, it is now available throughout the nation in 50ml, 200ml, 375ml, 750ml, 1l and 1.75l size formats.
Bottled at 70 proof or 35% ABV, the CIROC Amaretto vodka is sold at suggested retail price of $34.99 per 750ml bottle.
Sean "Diddy" Combs said CIROC stands alone as the only brand in the spirits category to produce three of the top five selling flavored vodkas.
"CIROC Amaretto will build on this success with a delicious tasting spirit," he added.
CIROC Ultra Premium Vodka brand director Roderick Blaylock said consumers are at the heart of everything they do at Diageo, and admirers of CIROC are highly engaged with the brand.
"They consistently tell us that they love the high quality of CIROC Vodka, especially our flavor offerings. We believe that CIROC Amaretto will be received with the same enthusiasm as CIROC Peach, CIROC Coconut and CIROC Red Berry," Blaylock added.
The cherry-almond flavor infused vodka offers a touch of vanilla and silky-smooth finish.
CIROC Amaretto vodka can be used to make variety of cocktails. Simple mixers like cola, pineapple juice and orange juice, and complex mixers like champagne, white Creme de Cacao, bourbon or espresso can be added to CIROC Amaretto vodka to make cocktails.
The vodka is used to produce cocktails like CIROC Amaretto & Cola, CIROC Harlem Sour and The CIROC Speakeasy.
Having started the distribution of the vodka in July 2013, it is now available throughout the nation in 50ml, 200ml, 375ml, 750ml, 1l and 1.75l size formats.
Bottled at 70 proof or 35% ABV, the CIROC Amaretto vodka is sold at suggested retail price of $34.99 per 750ml bottle.
Sean "Diddy" Combs said CIROC stands alone as the only brand in the spirits category to produce three of the top five selling flavored vodkas.
"CIROC Amaretto will build on this success with a delicious tasting spirit," he added.
CIROC Ultra Premium Vodka brand director Roderick Blaylock said consumers are at the heart of everything they do at Diageo, and admirers of CIROC are highly engaged with the brand.
"They consistently tell us that they love the high quality of CIROC Vodka, especially our flavor offerings. We believe that CIROC Amaretto will be received with the same enthusiasm as CIROC Peach, CIROC Coconut and CIROC Red Berry," Blaylock added.
