Global Brands, a UK-based alcoholic drinks maker, has revamped the packaging of its Amigos tequila flavored beer with a new look on the bottle designed, in collaboration with Ardagh Group.
The tequila flavored beer now comes in a 330ml bottle with an embossed Aztec patterning and a 360° label. This new look brings Aztec brand identity directly to customers and is expected to accelerate Amigos' sales volume further.
Amigos, a 5.5%ABV tequila flavored golden beer, offers notes of South American limes and real Mexican tequila.
Global Brands marketing director Simon Green said that the increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade's fastest growing tequila flavored beer.
"The brands that continue to invest and innovate are the ones that will succeed, and our new bottle with its striking design strengthens Amigos Tequila Flavoured Beer's quality credentials, whilst enhancing the synergy with all wider brand communication," Green added.
The tequila flavored beer now comes in a 330ml bottle with an embossed Aztec patterning and a 360° label. This new look brings Aztec brand identity directly to customers and is expected to accelerate Amigos' sales volume further.
Amigos, a 5.5%ABV tequila flavored golden beer, offers notes of South American limes and real Mexican tequila.
Global Brands marketing director Simon Green said that the increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade's fastest growing tequila flavored beer.
"The brands that continue to invest and innovate are the ones that will succeed, and our new bottle with its striking design strengthens Amigos Tequila Flavoured Beer's quality credentials, whilst enhancing the synergy with all wider brand communication," Green added.
