er ranked first in the highest-growth category of this year's BrandZ Top 100 list of most valuable global brands, with McDonald's and Coca-Cola falling among the top 10.As the world's most widely consumed alcoholic beverage, beer held its own in the 2013 rankings and grew 36% compared to last year, now worth a combined $63 billion. Bud Light took the lead with a brand value of $10.8 billion (30% growth), just ahead of Budweiser at $9.5 billion (26% growth). Heineken took the position of third-largest beer brand, worth $8.2 billion, and Brazil's Brahma beer grew 61% in the last year, making it now worth $3.8 billion.
McDonald's maintained its top spot in the fast-food category with a brand value of $90.3 billion, despite a 5% decrease. Starbucks stayed at No. 2 ($17.9 billion, up 4%) and Subway at No. 3 ($16.7 billion, up 12%).
In the soft drink category, the top three spots went to Coca-Cola ($64.7 billion, 5th most valuable brand overall), Diet Coke ($13.7 billion) and Red Bull ($10.6 billion).
Bud Light Platinum also ranked among the top consumer packaged goods (CPG) in 2012.
