Luxury yogurt maker Rachel's Organic is launching a new range of Greek-style natural yogurts, which have been tailored to consumer preferences.
The new collection, which comes in four variations - organic Greek-style natural yogurt, Greek-style set natural yogurt, Greek-style natural low fat yogurt and fat free natural yogurt.
The new range boasts a less acidic and powdery taste in comparison with other natural yogurt products, with enhanced flavour and improved organoleptics.
"In the UK, the natural yogurt offering is limited in its variety and consumers are often unclear about the usage of the flavour, deeming natural yogurt as solely a base ingredient," said said marketing manager Andrew Curzon.
"With a clear gap in the market to inspire customers to recognise the quality value that natural yogurt has to offer everyday diet and cooking, Rachel's has created a versatile collection with a strong focus on flavour to reinvent the way consumers regard natural yogurt."
The new collection, which comes in four variations - organic Greek-style natural yogurt, Greek-style set natural yogurt, Greek-style natural low fat yogurt and fat free natural yogurt.
The new range boasts a less acidic and powdery taste in comparison with other natural yogurt products, with enhanced flavour and improved organoleptics.
"In the UK, the natural yogurt offering is limited in its variety and consumers are often unclear about the usage of the flavour, deeming natural yogurt as solely a base ingredient," said said marketing manager Andrew Curzon.
"With a clear gap in the market to inspire customers to recognise the quality value that natural yogurt has to offer everyday diet and cooking, Rachel's has created a versatile collection with a strong focus on flavour to reinvent the way consumers regard natural yogurt."