Campari America is to expand its Wild Turkey bourbon brand with the addition of new flavor, Wild Turkey Spiced.
The new flavored bourbon is sweet and spicy to taste and resembles spiced rum.
Campari America aims to target spiced rum drinkers for its new spiced bourbon.
Bottled at 43% ABV or 86 proof, the expression can be consumed neat or mixed with cola.
The Wild Turkey Spiced will be available for distribution in the US from fall 2013 at suggested retail price of $22.99 per 750ml bottle.
Wild Turkey Spiced will join Wild Turkey's brand portfolio that includes Wild Turkey American Honey, which was introduced in 2007, and the recently launched Wild Turkey Forgiven.
Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 45 premium and superpremium brands marketed and distributed in over 190 countries worldwide.
The new flavored bourbon is sweet and spicy to taste and resembles spiced rum.
Campari America aims to target spiced rum drinkers for its new spiced bourbon.
Bottled at 43% ABV or 86 proof, the expression can be consumed neat or mixed with cola.
The Wild Turkey Spiced will be available for distribution in the US from fall 2013 at suggested retail price of $22.99 per 750ml bottle.
Wild Turkey Spiced will join Wild Turkey's brand portfolio that includes Wild Turkey American Honey, which was introduced in 2007, and the recently launched Wild Turkey Forgiven.
Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 45 premium and superpremium brands marketed and distributed in over 190 countries worldwide.
