Campari America, a wholly owned subsidiary of Davide Campari-Milano, is to roll out Limited Edition Bottle to celebrate SKYY Vodka’s sponsorship of Emirates Team New Zealand for the 34th America’s Cup races taking place in its hometown of San Francisco.
The Limited Edition Bottle of SKYY, the super-premium vodka in the cobalt blue bottle, will feature a custom designed sailing inspired label and will be available during racing season at retail accounts throughout the state of California.
The company will also roll out a line of cocktails that can be prepared at home by consumers while watching the races.
Campari America marketing head Umberto Luchini said the America's Cup is one of the most important sporting events in the world and they could not be more excited to partner with Emirates Team New Zealand as they head to the finish line of this outstanding spectacle.
"Due to the race's global nature, this partnership has provided San Francisco's own SKYY Vodka with a unique opportunity to reach a massive community who crave a thrilling yet luxurious lifestyle," Luchini added.
The Limited Edition Bottle will be available at suggested retail price of $18.49 for 750ml bottle.
