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Current Position:Home » News » Marketing & Retail » Retail » Topic

Tesco launches strawberry and tropical fruit flavoured grapes in UK

Zoom in font  Zoom out font Published: 2013-09-16  Origin: ESM  Views: 33
Core Tip: Strawberry and tropical fruit flavoured grapes are to go on sale at Tesco stores across the UK.
Tesco said that thegrapes response in America to the novel fresh fruit product had been so positive that production has been increased from two acres to 100 acres this year, with 200 acres already planted for 2014.

According to Tesco grape buyer Gethyn Formby, the retailer believes that the new grape flavours will "appeal to shoppers who like the texture of a grape but the sweet taste of a berry.”
He added, “There are many different varieties of grape but over the last 50 years growers have concentrated on ones which they know are popular.
What the developers have done is find less common species and cross those to come up with these new exciting flavours."

Tesco said other varieties should be ready for the UK market next year, including grapes that taste like mangos and lychees.

The new varieties are being sold as K2 (tropical) which is green with a red blush and Strawberry which is red in 150 stores, priced at £2 for 400g.
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