Amira Nature Foods Ltd, a leading global provider of packaged Indian specialty rice, announced that it has launched its Amira branded products in Reliance Retail Limited (“RRL”) stores.
RRL is a subsidiary of Reliance Industries Limited. RRL consists of over 650 stores in total, of which 53 are large format. Amira will be selling 12 brands consisting of over 20 different SKUs across the 650 RRL stores across India.
"We are excited to launch our products in Reliance Retail, a leading and rapidly growing retailer in India and the Middle East," stated Karan A. Chanana, Amira's Chairman and Chief Executive Officer. "It is estimated that Reliance Retail has over 13 million loyal customers, and rice is a key category in their food division as it is a dietary staple for consumers in the region. Our partnership with Reliance Retail is an opportunity to introduce our premium products to a growing number of consumers and further expand Amira's brand awareness."
