a cloud-based solution that enables the universal Pantone Colour language to be accurately communicated across the packaging workflow – from design concept to retail store shelves.It allows Asda to standardise on a single platform and manage digital access rights to facilitate colour communication across packaging materials and suppliers, improving operational efficiencies.
Andy Wilson, print manager at Asda, said the proposition to develop a solution that not only enables the retail giant to assess print quality across the entire list of Asda approved packaging printers, but also present complex, technical colour data in an easy-to-understand format, was challenging.
“As most of the print validation solutions on the market were aimed at printers rather than brand owners, it quickly became apparent that selecting the right partner to develop the solution was crucial, and X-Rite/Pantone ticked all our boxes,” he said.
Jason Gilmartin, senior print manager at Asda, added: “Printers being able to validate their own work in real-time makes PantoneLive a game changer.”
