Dannon has announced what the company describes as a ‘landmark commitment’, together with the Partnership for a Healthier America (PHA), to further improve the nutrition profile of its yogurt products.
As part of its four-part commitment, Dannon said that it will further improve by 10% the nutrient density of its products in part by increasing nutrients that are encouraged in a healthy diet, while reducing total sugar and fat, and will invest in nutrition education and research focused on healthy eating habits.
Specifically, Dannon has pledged to do the following by 2016:
* Improve the nutrient density by 10% of the Dannon product portfolio overall by increasing nutrients that are encouraged in the diet, like Vitamin D, and decreasing total sugar and fat.
* Reduce the amount of total sugar in Dannon products to 23 grams or less (per 6 ounce serving) in 100% of products for children and 70% of the company’s products overall.
* Reduce the amount of fat in Dannon products, so that 75% of products will be low-fat or fat-free.
* Invest $3 million in nutrition education and research focused on healthy eating habits.
“We applaud Partnership for a Healthier America for their commitment to the health and future of our children and adults,” said Dannon’s president and CEO Mariano Lozano. “As the largest maker of yogurt in the United States today, it’s a privilege and a responsibility to continually improve the cultured dairy foods we carefully prepare every day for the millions of families who enjoy our products. Dannon’s commitment to Partnership for a Healthier America represents another big step in our journey to help address the issue of obesity in America.”
Dannon notes that its commitment goals are based on the latest nutrition science and authoritative guidance from the Institute of Medicine (IOM) and the 2010 Dietary Guidelines for Americans (DGA), which recommends that Americans consume more nutrient dense foods, like yogurt. Nutrient dense foods are those that provide more vitamins and minerals, like vitamin D and potassium, and less fat, sugar and salt.
According to the company, most yogurts – already nutrient-dense – provide three of the four nutrients of public health concern most lacking in American diets as identified by the 2010 DGA: calcium, potassium and Vitamin D. Additionally, Dannon says that eating yogurt is associated with less weight gain and yogurt is a more easily digestible dairy option for individuals with lactose intolerance and, according to research, associated with better diet quality and healthier dietary patterns. To that point, two weeks ago, the US government authorised the inclusion of yogurt in certain Women, Infants and Children (WIC) food packages, which Dannon believes recognises the importance of yogurt to an increasingly diverse and vulnerable part of the US population.
“Busy families reach for yogurt as an easy snack and nutritious addition to lunch boxes across the country every day. Dannon’s commitment to reduce sugar and fat in more of its products makes healthier choices even easier for millions of parents and families,” said PHA CEO Lawrence A. Soler. “We are pleased to welcome Dannon into the PHA family.”
Dannon plans to achieve these goals by 2016 through a combination of introducing new innovations and reformulating existing products. Recipe developers and other experts at Dannon will build on their learnings from last year’s reformulation of the company’s bestselling children’s product, Danimals smoothies, in which the company reduced sugar by 25%. Dannon’s new introduction of a Greek yogurt, Danimals SuperStars, specifically designed for the preferences and nutritional needs of children, is said to already meet the strict criteria announced today.
