volutionising the cereal category with its new Superfast Pots range, offering the convenience of a dry, ambient product, which turns to a ready-to-eat bowl of cereal and milk, with just a splash of cold water from the tap.Complete with integrated spoon that pops out of it’s specially designed lid and bowl-shaped pot, the Mornflake Superfast Pots range is a category first.
The new product offers the convenience of a fresh-tasting breakfast cereal, at the turn of a tap.
Available in four variants, including Granola, Oatbran Flakes, Fruit & Fibre and Muesli, Mornflake Superfast pots launch in Waitrose stores this month RRP £1.29 per pot.
Commenting on the new Mornflake Superfast range, Mornflake Marketing Manager, Richard Jones, said:
“26% of the population is still skipping breakfast due to lack of time – there is a massive opportunity to increase consumption with quicker and more convenient, ambient formats, that deliver on taste.
“Mornflake Superfast Pots truly tick these boxes –in the time it takes to turn the tap and stir, consumers can enjoy a delicious, quality cereal, complete with milk”.
