style yogurt is launching a new ‘Heavenly’ range, available in Salted Caramel and Cinnamon Apple flavours.The new range is designed to meet consumer demand for indulgent evening desserts, and the new flavours hit UK stores nationwide last month.
Esme Rodger, Oykos brand manager said: “The sumptuously rich and creamy taste of Oykos yogurt, combined with our Heavenly new flavours, make it a perfect evening ‘me time’ treat.
“Our consumer tests have shown the new range to be incredibly successful.
“Oykos is one of the biggest growth drivers in the luxury yogurt category.
“We are confident that the Heavenly launch will help us cement consumer perceptions of Oykos as a truly luxurious and indulgent brand.”
Oykos has already caused a stir in the social media community with its above the line advertising and 2014 ‘World’s Tastiest Spoon campaign.
The brand is also planning a TV advertising campaign this autumn.
Oykos Heavenly will be available in UK stores from June 16th, RSP £1.49 for a pack of two.
