mix1 Life announces that the company has entered into a distribution and management contract with Shadow Beverage.
Shadow Beverages is an accelerator of beverages and snacks through direct retail channels, a distributor network and a national food service distributor. Their sales infrastructure provides access to leading retailers and over 400,000 food service customers across the country. Their sales and distribution network will allow Mix1 to scale to a national brand quickly, and provide access to specific targeted markets with their Direct Store Delivery ("DSD") system.
"We are extremely excited about this relationship with mix1 and the opportunity to dramatically expand a proven brand in the national marketplace. mix1 provides an all-natural protein beverage that consumers have been looking for and Shadow will work quickly to make mix1 available to consumers across all channels and all states across the country." said George Martinez, President and Founder of Shadow Beverages.
The Shadow team is deeply rooted in the beverage industry with experience across all functions. They have many years of experience expanding major brands through the leading distributors and retailers. At the same time their team has an entrepreneurial spirit that supports a company that is focused on accelerating the growth of its brand partners. They understand that the business starts with the customer and consumer and it is a business that is done one transaction at a time at store level.
Cameron Robb, CEO at mix1 says, "Shadow's team brings a broad range of operational experiences and an extensive marketing and sales network that will help drive mix1 to be a Nationally known brand. They have successfully introduced and expanded top brands into the marketplace and know first hand what it takes to make a good brand GREAT."
Shadow's initial purchase order will accelerate the process of getting product onto retail shelves so that consumers can begin buying product from their local stores and start using mix1 as part of a healthy, and active lifestyle.
Cameron continues to say, "Shadow offers distribution capabilities along with over 300 years of beverage experience. Their functional expertise supports our ability to do this right and grow the business in key areas that support a successful operating company. Shadow will focus on delivering a quality product to our consumer base while building revenue and margin for our distribution partners and customers."
