Positioned as one of Poland's flagship spirit brands, Wyborowa Wódka announced today the selection of Peter Mielzynski Agencies Ltd., purveyors of fine wines & spirits, as its new Canadian distributor.
Currently undergoing a brand revamp, Wyborowa Wódka will update the look and feel of its bottles, lending itself to its passion for the adventurous and intrepid lifestyle. Set to be nicknamed as Wybo, global roll out of the new packaging will begin in France this summer with Canadians seeing the new bottle on shelves later this year.
The re-launch will include integrated marketing activities, event sponsorships and a new national media relations strategy.
"We are very pleased to welcome Wyborowa Wódka to the PMA Canada portfolio," said Chris Ronikier , Canadian Brand Manager, Peter Mielzynski Agencies Ltd. "We look forward to reintroducing Canadian consumers to this historic, intrepid spirit from Poland . We strongly believe the brand revamp will allow Wyborowa to reach a wider audience of adventurous Canadian consumers who value the authentic, exquisitely-smooth taste of this iconic spirit."
