Exports of Australia's most popular apple, the Pink Lady, will start a new marketing campaign for Asian markets. There's been huge growth in Pink Lady exports across Europe and the UK.
Apple and Pear Australia Limited (APAL) is the licensed owner of the Pink Lady variety, and its managing director for intellectual property, Garry Langford, says an office has been opened in Malaysia to oversee the new campaign.
"This approach provides us with the opportunity to bring some of the money that we otherwise might have spent within the European area to invest in the development of new markets.”
Revenue from Europe has allowed APAL to push into Asian markets closer to home.
“As an industry, we are actively re-encouraging people to export. Clearly it’s a huge opportunity for Australian product to come into South East Asia as well."
Mr Langford says the new investment will encourage bigger export volumes into Asia.
“We feel like we can give some confidence to those in the system that want to ship out of Australia that we have a good mechanism in place.”
