The National Mango Board is encouraging retailers and suppliers to act quickly to move more mangos due to the higher-than-normal import volume. This year’s mango volume has already seen weekly shipments of more than 4 million boxes, an 18 percent increase compared to the largest week in 2014.
Volumes are expected to remain steady through Q2 of 2015. Mexican mango imports are expected to be 3 percent higher than 2013, which was a record-breaking year for Mexican mango import volume.
“This is a great opportunity for retailers to build their mango business and be champions for their mango partners,” Rachel Muñoz, NMB’s director of marketing, said in a press release. “This historic mango season comes just in time for the summer months when customers are most excited about mangos.” NMB said retailers can pump up mango sales and increase mango movement by offering mangos by the case to give their shoppers the best deal.
To help move mangos, the board suggested setting up secondary mango displays in the front of the store or front of the produce department as well as using point-of-sale materials to teach shoppers about mangos. The NMB will be issuing additional projections and updates as soon as these become available in the weekly Mango Crop Report.
