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Current Position:Home » News » Agri & Animal Products » Fruits & Vegetables » Topic

AU: Consumers unable to afford fresh food

Zoom in font  Zoom out font Published: 2015-06-03  Views: 18
Core Tip: Shopper Melissa from Numurkah in northern Victoria sums up the sentiment of many Australians when it comes to buying Australian grown food. "It's price. Everything keeps rising, costs go up but our wages don't."
You'll also find many farmers who can relate to rising costs, no wages growth and consumers who can't afford what they produce.

For many it is a simple equation that means their businesses are no longer viable.

To mark the Country Hour's 70th birthday in 2015, ABC Rural travelled to the regional centre of Shepparton to investigate what happens to a town, largely built from and supported by the fruit orchards, when Australians stop buying Australian produce.

Shepparton is known as the fruit bowl of Victoria, with 80 per cent of the nation's pears and apples grown in the region, along with peaches, plums and apricots. So when sales of fruit drop, the region is strongly affected, with many orchards now cleared and a number of empty shopfronts in town.

The region has struggled over the past decade as canneries cut how much fruit they needed, as demand dropped and cheap imports flooded the market.

Other processors in nearby towns shut down factories entirely and moved production overseas. This forced many growers to leave the industry, or to reinvent themselves and how they farm to stay viable.

 
 
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