Brits think bananas are produced in the UK, are unsure as to whether apples grow on trees or not and the majority have no idea where kale comes from, new research shows.
A recent study of 2,000 Brits found many to be clueless when it comes to food knowledge with a quarter of parents in Yorkshire and the Humber confessing they couldn't explain to a child where a potato comes from.
And future generations will be just as confused, as four in 10 parents said their children have asked questions about their meals that they didn't know how to answer.
Laura Whittle, a spokeswoman for Whitby Seafoods, who carried out the research, said: "Times have changed since we used to buy our groceries from local markets and shops. Back then we could chat to a butcher, fishmonger or greengrocer about where their goods are sourced, but these days it's harder to get the information.
"If we really want to know more about what we're eating, it's important to check supermarket labels. Brushing up on the facts before you grab things from the shelves means you can feel better about what you take home."
The research also showed nearly half of those in Yorkshire and the Humber rate their food knowledge between "average" to "very poor". More than half said they have no idea where their regular fruit and veg comes from and 85 per cent admit they couldn't be sure when various fruits are in season.
