Les Lunes opens its first directly-operated store.
The store is located at 3027 Fillmore Street in San Francisco. Bordering the Marina district, Les Lunes new store takes place in the heart of the Cow Hollow neighborhood, at the corner block of Fillmore and Union Street. Known for its restaurants, boutique shopping, health spas and wellness centers, the area is a destination for tourists as well as for locals. This opening asserts Les Lunes as a main fashion actor in the San Francisco retail picture.
They completely refurbished the space with an emphasis on eco-friendly practices, using reclaimed furniture and materials to create a warm, welcoming, natural loft atmosphere with clean lines and artsy flair. Les Lunes is positioned as a French, eco-friendly and ethical brand bridging the Paris - San Francisco Fashion scene. Veering away from fast fashion and the quick-fix cheap brands, Les Lunes is a leader of the slow fashion movement.
Repeat entrepreneur Anna Lecat and French designer Melanie Viallon founded Les Lunes in 2011. Les Lunes stands for stylish, feminine, and comfortable clothing. Maintaining full vertical integration of the company, design and fit is engineered in Paris, while the garments are ethically made in the company managed Atelier in Shanghai. The versatile collections are made from premium soft fabrics sourced from bamboo and include Foundations, Lingerie, Activewear, Casualwear, Ready-to-Wear, and a Men's Underwear and Loungewear lines.
With an international team of 50 in San Francisco, Paris and Shanghai, over 10000 repeat customers, a collection of 75 pieces, totaling 600 SKUs, vertically-integrated operations and proven conversion rates; Les Lunes begins its launch of branded lifestyle stores in the Bay area. Les Lunes aims at 4 stores serving the San Francisco, Palo Alto and Sonoma/Napa County markets to be opened by September 2016.
