| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Agri & Animal Products » Fruits & Vegetables » Topic

Iceberg lettuce ousted by other types of lettuce?

Zoom in font  Zoom out font Published: 2016-07-27  Views: 8
Core Tip: Approximately 40 years ago, iceberg lettuce was an unknown product in the Netherlands.
 Approximately 40 years ago, iceberg lettuce was an unknown product in the Netherlands. Nowadays it is hard to image a supermarket that does not have this lettuce on its shelves. Yet there has been a small decrease in consumption in recent years. “This is mainly due to the increase of other types of lettuce, such as the Lollo’s and Little Gems,” says Kees van den Bosch of Freeland. “It is not that iceberg lettuce will disappear, although their volume will probably become less over the coming years. But, naturally, other types of lettuce are competition.”
 
From the US
Almost 40 years ago, iceberg lettuce was still being imported from the US by a handful of pioneers in the fresh produce sector. “Some Dutch importers brought the product here, successfully. For years it was a growth market. At first they thought it was just a winter product, but they soon wanted it here year-round, and the Dutch and other Europeans started cultivating it themselves. Iceberg lettuce was known in the US for a much longer time already. The trend in the growth of other types of lettuce, such as romaine, was visible earlier there as well. The Netherlands always follows.”
 
To the Middle East with Peakfresh
Almost ten years ago Peakfresh was introduced, a revolutionary development in the world of vegetables. “This is a packaging that gives vegetables a longer shelf life. Freeland is the only supplier in Europe allowed to provide lettuce in Peakfresh packaging. Iceberg lettuce has a shelf life of 40 days because of this, 15 days longer than is usual. Because of this, we can export to far-off destinations,” says Van den Bosch.
 
Seeing is believing 
“The new markets we could supply thanks to this packaging were Dubai, Qatar and Saudi Arabia. Using freighters to supply those countries takes about 15 to 21 days, and we still have some elbow room then. It has been proven that lettuce has a 40-day shelf life with Peakfresh, but we must remain cautious with such statements.” Van den Bosch indicates that convincing the customer is a profession in its own right. “By now, Peakfresh is already known to many people, but new customers usually take at least a season before being convinced of the product. ‘Seeing is believing’ is our motto. We continue to slowly expand in the Middle East, one step at a time.” 
 
 
keywords: lettuce
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Powered by Global FoodMate
Message Center(0)