The sweet potato might be the most trending food in 2016. Consumption in the Northern Hemisphere went rapidly up, recipes and new ways to prepare the sweet potato are all over magazines and food channels. Don Limón saw the potential in this product and started producing the tuber in several places in Central America.
The sweet potato is a robust and invigorating product. Don Limóns varieties are the white fleshed Bushbok and the orange fleshed Beauregard for the Don Limón and Potato Joe brand.
"In times of globalization and the growing demand for nutritious food all over the world, the sweet potato is a perfect product which provides a healthy diet and can feed a lot of people, due to its quite simple growing conditions. Production is all year around and plagues can be managed through biological pest control. Through reusing, recycling and reduction of water during the production the sweet potato opens up the possibility to produce without compromising our eco system," said Andreas Schindler from Don Limón. "This approach is part of the Don Limón philosophy."
A big part hereby is women empowerment and transfer of technology center which supplies technical know-how and assistance throughout the whole production cycle. Don Limón expects to create more than 40,000 direct and indirect employments alone in Honduras – one of Don Limóns production fields. As a supply chain manager Don Limón monitors closely every step of the way to guarantee best quality and quick distribution on international markets.
Working together with local small holder farmers, Don Limón found a way to increase production of a more and more popular food and at the same time enabling farmers to provide for the national consumption. This way Don Limón became the interface between a demanding market and development aid. Being part of the United Nation initiatives like Feeding the World 2050 and Zero Hunger Challenge Don Limón is supporting the ambitions to eradicate hunger in the world.
