Leading fruit juice maker Manpasand Beverages Ltd, on Thursday, said it has roped in actress Taapsee Pannu, an Indian model and actress as brand ambassador for its ‘Fruits Up’ brand.
Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will gel very well with the ‘Fruits Up’ brand as both are emerging stars in their own way, said Dhirendra Singh, Chairman and Managing Director, in a statement.
Under the ‘Fruits Up’ brand, the company offers premium fruit juices in different flavours such as mango, apple, guava, litchi, orange and mixed fruit and contains 16-17% fruit pulp. Primarily targeted at urban markets, the brand is available across India through retail stores and major food chains. Recently, the company has entered into packaged tender coconut water segment through their new brand, ‘Coco Sip.’
