The new retail season of New Zealand Zespri kiwifruit is about to begin. China is one of the largest consumer markets for New Zealand Zespri kiwifruit. The first shipment of fresh Zespri kiwifruit will be available in Pagoda stores. This shipment of Zespri kiwifruit arrived on April 6th, 2019. Chinese consumers will be able to taste fresh Zespri kiwifruit in more than 3,700 Pagoda stores throughout China.
Zespri kiwifruit is available in more than 50 countries worldwide. Zespri sold more than 168 million boxes of kiwifruit in the fiscal year of 2018/2019. China is one of the largest markets with nearly 38 million boxes of kiwifruit imported in the fiscal year of 2018/2019, which is around 20% of Zespri's overall sales volume. Zespri expects the export volume to the Chinese market to double in the coming 5 years.
