Beer importer Heineken USA has appointed Zambezi and Edelman as the advertising agencies of record for Strongbow cider and Heineken Light as well as Amstel Light brands respectively.
The Coca-Cola Co., Inc. completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold.
SodaStream International Ltd., Airport City, Israel, announced that it will kick off its 2013 global advertising campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013.
Grey Eagle Distributors, the Anheuser-Busch wholesaler for St. Louis County, has completed the purchase of Illinois Distributing Company, an Anheuser-Busch wholesaler based in Belleville, Ill.
World of Whiskey, a New South Wales-based specialist provider of whisky sales, service and education, has signed an agreement with Scotland’s BenRiach Distillery to distribute its products in Australia.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., has partnered with the Dress for Success organization to launch the Inspire Like a Lady campaign.
Danish beer giant Carlsberg has consolidated 100 percent of the shares of Russia's leading brewery Baltika after completing the purchase of about 15 percent of the brewery’s stock from minority shareholders, Baltika said on Thursday.
Italy's Gruppo Campari said on Friday it had extended to Dec. 10 its bid to take over the whole of Jamaican rum maker Lascelles de Mercado & Co , a deal which will boost its presence in the growing American market.
RealBeanz, the Iced Coffee Company that makes gourmet iced coffee with extra buzz from vitamins and natural herb extracts, has announced that it has secured sixteen major brand distributors to distribute RealBeanz across America.
Canada-based HogsBack Brewing has unveiled a new Full Monty English Brown Ale as part of limited edition small-batch beers series, in collaboration with Ashton Brewing.
Despite the increased use of social media by drinks companies to promote their alcoholic beverages, it appears that among consumers of spirits in particular, the advertising is having minimal impact.
