| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Agri & Animal Products » Meat & Seafood » Topic

Oscar Mayer launches selected cuts of meat

Zoom in font  Zoom out font Published: 2012-05-17  Origin: FBR
Core Tip: Oscar Mayer, the meat and cold cut brand owned by American food company Kraft Foods, has launched its new line of Selects products that have no artificial preservatives, flavors or colors.
This launch follows the company's introduction of Selects Hot Dogs in March 2010. According to the company, Selects Hot Dogs reached $100m in the first year and brought 20% incremental growth to the category, and 70% incremental growth to the Oscar Mayer brand.

The new products include six Oscar Mayer Selects Hot Dog varieties; five Oscar Mayer Selects Cold Cut varieties; and an Oscar Mayer Selects Bacon.

Oscar Mayer new product development senior director Heather Buettner said the company is excited to bring these new choices to the meat case at everyday prices in everyday stores nationwide.

"Our goal is to have 20 percent of our portfolio made with no artificial preservatives by 2015. It gives consumers more reasons to say 'yes' to the foods they love," she added.

Under the Hot Dog varieties, the products include New York Style Beef Franks, Chicago Recipe Beef Franks, Angus Beef Franks, Angus Bun-Length Beef Franks, Beef Franks, and Turkey Franks.

The products under the Selects Cold Cut varieties include Slow Roasted Turkey Breast, Applewood Smoked Turkey Breast, Applewood Smoked Ham, Rotisserie Seasoned Chicken Breast, and Slow Roasted Roast Beef.

The complete line of Oscar Mayer Selects is now available in the refrigerated meat case in most grocery stores nationwide.
 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Processed in 9.496 second(s), 604 queries, Memory 2.12 M
Powered by Global FoodMate
Message Center(0)