The visit is part of Eblex’s moves to develop the German market, which will also feature a special reception in Düsseldorf later this month, and participation in three shows and gourmet events during the autumn.
Jean-Pierre Garnier, Eblex export manager, said: “Our guests were very impressed by what they saw. Germany is now the second-largest export market for UK lamb and sales have increased by more than 40% over the last two years. During that time we have campaigned to establish the product within the gastronomy sector.
“We are now starting to make inroads with the retail sector and are making steady progress. Sheep meat exporters can see the potential opportunities and are increasingly committed to developing them.”
The levy-funded organisation hosted 12 guests from Germany, including retail buyers and journalists, during a three-day mission which showcased farm-to-plate lamb production and also included sheep farm and auction market visits, lamb cutting demonstrations and a lamb dinner.
