Crumbs said the relationship with Starbucks will make it the largest national retailer to be included in Starbucks’ We Proudly Serve program, which provides Starbucks-branded beverages and other products to locations outside of Starbucks’ company operated retail stores.
“We are thrilled to have the opportunity to serve our coffee and espresso beverages with Crumbs gourmet cupcakes,” said Doug Satzman, vice-president of branded solutions for Starbucks. “Can you imagine pairing their Dark Chocolate Signature with a shot of our fresh espresso?”
Starbucks beverages first will be made available at all Crumbs stores in the New York area beginning in September, and then will be rolled out to all other Crumbs locations.
The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan. The company currently has 51 locations, including 33 locations in the New York Metro area, six locations on the West coast, five locations in Washington, D.C., one location in Virginia, five locations in Chicago and one location in Boston.
