The cans, a product of PepsiCo Americas Beverages, are available for several months in the US.
“By incorporating CTI’s cold-activated, colour-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package,” said Melanie Edwards, CTI’s manager of strategic sales initiatives.
When chilled to 46.4° F. (8° C.) the 16-ounce can features a symbol that transforms itself into the green colour of Mountain Dew.
