The company said that the Superiore pizza range follows the success of the Flatbread range, reported just-food.
Superiore pizza range is available in three variants including Margherita with Pesto, Pepperoni Speciale and Chicken Arrabiata.
The pizzas feature a 11-inch base made using virgin olive oil and are cooked over Italian stones. The range is available at all the convenience retail outlets across the UK and is priced at £2.99.