Flagship product
A spokeswoman for Mars told FoodManufacture.co.uk: “We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store.”
But, she added: “Deep-frying one of our products goes against our commitment to promoting healthy, active lifestyles.”
A spokesman for the fish bar – which claims to have invented deep-fried Mars bars 20 years ago – told this publication: “We are happy to put the disclaimer on our menu.
"They’re really popular with our customers. We sell up to 150 every week.”
The firm is insisting that the home of the deep-fried dish – the Carron Fish Bar in Stonehaven, Aberdeenshire – publishes a disclaimer at the end of its menu to distance the manufacturer from the product.