Cargill and Safeway have announced that they are collaborating to provide steaks, roasts, stew meat, cube steak and stir fry beef in Colorado under the supermarket’s Rancher’s Reserve Tender Beef label. The beef will be produced at Cargill’s Fort Morgan processing facility.
Rancher's Reserve beef products bearing the Colorado Proud logo will be sold in 116 Safeway stores throughout the region. Developed in 1999 by the Colorado State Department of Agriculture, Colorado Proud is a program to increase awareness about, as well as market, foods produced throughout the state.
To mark the introduction of Colorado Proud guaranteed tender beef cuts, which are aged a minimum of 14 days, Safeway and Cargill will conduct a kick-off grilling event at the Fort Morgan beef plant on 14 September 2012.
Cargill Beef plant at Fort Morgan has the capacity to harvest 1.2 million head of cattle annually - equating to approximately 600 million pounds of beef - while also employing a diverse workforce of 2,000 Coloradans.
Beef from the facility is distributed throughout the US and numerous countries, including Japan, South Korea, Russia, Egypt, Mexico, Canada and the Philippine Islands.
Rancher's Reserve/Colorado Proud beef is currently being rolled out in Safeway stores throughout Colorado.
About Safeway
Safeway is a leading food and drug retailer in North America, and it operates 1,666 stores in the US and Canada.
